A week-long bet.100 minutes of sales activity.
Place your bet. Log your reps. Cash your chips.
22 - 29 June 2026. Free to enter. Casino party live on Zoom on Sunday 29 June. For online business owners who already know what to do and haven't done it.
Take the bet →
You already know what to send. The send button is what's stopping you.
Monday you wrote a follow-up to a £4k prospect. Tuesday you reread it. Wednesday you decided the opening line was off. Thursday you rewrote the opening line. Friday you closed the laptop with the email still in drafts. Saturday it slid down your inbox. Sunday it stopped existing.
Every online business owner I work with has a version of this loop. The pitch in drafts since April. The follow-up you'll send when you've got a clearer head. The price you're going to put in the next email, definitely.
The 100 Minute Bet is what happens when you put the send button on the calendar for a week.
A week-long bet.Built off the back of a 90-day programme.
The 100 Reps Club is my 90-day programme for online business owners. You log 100 minutes a week of sales activity. You track every rep. You stop guessing whether you're doing the work and start having the data on it.
The 100 Minute Bet is the bet-sized version. One week, not 90 days. 100 minutes, not 100 a week. Same tracker. Free to enter. Open to anyone, not just members.
The cohort that just ran the full 90 days produced the wins further down this page. The bet gives you a taste of the same thing with skin in the game.
Five kinds of sales activity.Four of them count for the bet.
Every rep you log fits into one of these five. The tracker tags each one so you can see what's working. Reach is excluded from the chip bonus because it's what most people default to and the bet is about the other four.
Reach
Cold outreach. New people who don't know you yet. Counts for minutes, not for the R-chip bonus.
Reengage
Reaching back out to leads who went cold. The DM thread from March. The quote you sent in February.
Return
Past clients who paid you once and haven't bought again. Specific, named, with a specific next thing.
Retain
Current clients you could be doing more for. Upsells, renewals, the next phase of work.
Refer
Asking people who already love you to send you someone. The hardest one to start. Often the highest return.
Chip bonus
Use a non-Reach R during the week and you bank an extra chip per type. Max four extra chips, one for each of R2-R5.
A result is a positive conversation. Not a sale on the day.
Worth saying out loud. For the bet, a result is a reply from a past client saying yes let's talk. A referral source coming back with a name. A warm lead opening the door for a quote. A discovery call booked.
Sales come from conversations. Conversations come from sends. The bet is about getting the conversations into your inbox. The sales follow them in their own time.
Six things to know.Then place your bet.
Log 100 minutes between 22 and 29 June.
Pitches, follow-ups, asks, re-engagements, referral requests. Anything where the send button is the point.
Log every rep in the tracker.
The tracker is a simple web page. Magic link in your email on 22 June, you click in, you log reps. Nothing to install.
Scratch a card every 25 minutes.
Bonus chips. Discount codes off my Dig Your Data report or Airtable Lead Tracker. A free resource. Sometimes nothing. It's a scratch card.
Stack chips for every action.
Logging time. Hitting 100. Sales that close mid-week. Referrals you send in. Showing up to the party.
Hit 100 and you spin the fruit machine.
Live on Zoom on Sunday 29 June at 7pm. The reels are loaded with donated prizes. The jackpot tile is three months of 100 Reps Club, free.
Chip shop opens on Sunday night.
Spend chips on things you'd use anyway: Dig Your Data, the Lead Tracker, money off 100 Reps Club, a 30-minute call with me. Shop closes at midnight. Unspent chips expire.
Do the 100 minutes properly.No positive conversation? We jump on a call.
You qualify for the call if you log a full 100 minutes between 22 and 28 June, use at least two of the non-Reach Rs (Reengage, Return, Retain, Refer), send every rep instead of leaving anything in drafts, log the outcomes honestly including the no's and the ghosted ones, and submit a short evidence form before midnight on 28 June.
If you did all of that and still got no positive conversation, I'll get on a 30-minute call with you, read what you actually sent, and tell you where the loop is. Then we'll change one thing in your next batch of reps.
The point is to finish the 100 minutes and get the conversation. The call is the backstop. Most people who do the 100 minutes get the conversation. That's why this works as a bet.
Wins logged by the 100 Reps Club beta.First three weeks. May 2026.
The 100 Reps Club beta is the 90-day cohort I mentioned earlier. 54 members, paid £45 to join. These are the wins they logged in the wins channel between 5 and 19 May. The same tracker, the same Rs, the same logic the bet runs on.
£1188One sale plus a full pipeline of soft no's and follow-up openings. Switched her CTAs to reply-or-ignore.
2 salesOne Reengage rep. One direct sale, one stranger sale on a course that had been quiet for months.
Same daySold a Pitch Club beta spot off a Reach email the same morning. Signed and paid.
Retain repA February client who had verbally committed paid for the signature offer.
2 salesFirst sale of a new course. Second from a personal outreach email written during the live co-working call.
Day 1 repLogged a rep on day one of the cohort. Two weeks later the client confirmed they wanted to go ahead.
First saleFirst sale of a new low-cost training on launch day.
Every one of those came from sending the thing instead of redrafting it. The bet is the bet-sized version of the same principle.
You're a fit if three of these are true.
You run an online business. Coaching, consulting, copywriting, design, photography, VA, OBM, agency, fractional anything.
You have at least one warm lead, past client, or referral source you haven't followed up with in the last 60 days.
You already know what a good follow-up looks like. The teaching isn't what's missing. The week where you actually do them is.
You've spent more on courses, masterminds, programmes, or coaches in the last 12 months than you've spent following up with your existing list.
You can find 100 minutes between 22 and 29 June. That's 14 minutes a day.
I built this becauseI got bored of watching it happen.
I'm Zoë. Falling Forwards Ltd, Northern, founded 2023. Before that, three years working behind the scenes on online business launches, plus a stint as head wedding coordinator at a venue with £3.25M of annual revenue. That job taught me that a calendar full of bookings comes from one specific thing: somebody following up.
The bet exists because I kept watching qualified online business owners buy more courses while sitting on lists of warm leads they weren't following up with. Same loop. Same drafts folder. If you're on the guarantee call, you're talking to me. One person. Reading what you sent.
NORTHERNFOUNDED 2023ONE PERSON ON THE CALLPlace your bet.
Free to enter. The bet starts Sunday 22 June. The party is Sunday 29 June at 7pm UK on Zoom.
Already a 100 Reps Club member? You're already in. Separate email to you on the 22nd.
The thingsyou're already telling yourself.
You have 14 minutes a day for a week. If you don't, what you've got is a hobby that owes you money. Book the time anyway.
Slow months are when reps compound. A quiet calendar is made of decisions not to follow up. The week works in your favour when you're slow.
The chips are the joke. The reps are the point. Ignore the casino aesthetic and just log your minutes if you'd rather. The bet still counts.
You qualify for the guarantee call. 30 minutes with me, I read what you sent, we work out why and change one thing in your next batch.
You're already in the bet. Chips, fruit machine, party, all for you. The cart open on the 29th is so you can renew or upgrade.
The casino party.90 minutes on Zoom.
The leaderboard goes up. The cohort odds get revealed. Two or three people share their best rep of the week. Everyone who hit 100 minutes spins the fruit machine, live, one at a time. The chip shop opens. The 100 Reps Club cart opens at the close of the night.
You don't have to buy a thing. The party is the party either way.
Take the bet →